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EPS Packaging in Numbers
EPS embraces the future of the circular economy
through mechanical and chemical recycling
EPS is an extremely lightweight material
tiny EPS beads expand like popcorn
EPS packaging is recycled at high rates
in many European countries: Norway, Denmark, Greece and the Netherlands
EPS packaging waste is collected
to prevent landfilling
Objective for recycling activities by 2025
on EPS packaging waste
EPS contributes to achieve the European circular and sustainable targets
EUMEPS, with the Smart Packaging Europe initiative, advocates for the irreplaceable contribution of Expanded Polystyrene (EPS) to critical areas of environmental regulation.
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International Women’s Day 2025: Voices from EUMEPS
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- Written by: Ingrid
- Category: News
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On International Women's Day 2025, EUMEPS is proud to highlight the voices of the women who contribute to the success of our organisation and the broader EPS industry. Diversity in leadership and expertise is essential to fostering innovation, driving change, and ensuring a more inclusive and sustainable future.
To mark this occasion, we interviewed the female staff of EUMEPS and a representative of the EPS industry. They share their perspectives on working in the EPS sector, the challenges they have faced, and their advice for future generations of women looking to build careers in our industry.
Their insights remind us of the progress made and the work still needed to achieve true equality in the workplace.
Marianne Mügge, Group Communications Manager at BEWI ASA.
As a woman in the EPS industry, you have had the opportunity to inspire others and shape important policies. What motivates you most in your role, and how do you see the impact of women’s contributions in shaping the future of our sector?
In my experience, diverse teams are often better at communicating and collaborating. Having a mix of genders brings in new ideas, perspectives, and skills that drive innovation in our industry. Today, we celebrate the achievements of women in the EPS sector and beyond while also recognising the work still needed to ensure equal opportunities for all. Let’s continue to support and empower women in every field.
Annette Schäfer, Administration Manager at EUMEPS
What does it mean to you to work in the EPS industry as a woman?
A funny anecdote (which really happened!): As a representative of the association, I turned to EPS recycling quite early. A remark from a member was: "Oh Annette, that's a 'ladies' programme' category issue. But go ahead and focus on that if you want to. It keeps you busy."
Today, recycling has become a key factor in the industry. Fifteen years ago, it was seen as nothing more than a "ladies' programme".
What does it mean for me to live and act as a woman in the world?
I find it very interesting to see how diverse the industry has become. I am particularly pleased that the presence of women has brought a more relaxed style and a more cooperative approach.
What would you say to the women of the future?
I am reluctant to give advice based on the past. I come from a time when men dominated the business world, and societal role models were very different. Young women today are not the same as those of my generation.
However, one thing I find important: don't feel the need to adopt male traits when dealing with business matters. Instead, stay true to yourself and consciously promote what is best for you—your lifestyle, your career, your ambitions. Women are not better men. Women are different.
Emanuela Gallo, EU Technical Affairs Manager at EUMEPS
What does it mean to you to work in the EPS industry as a woman?
It is a great opportunity to be a role model or an inspiration for other women in science and technology, and to have the chance to influence and shape important policies and decisions.
What message would you like to share with future generations of women looking to join our sector?
Industry and future generations need our unique female perspectives and skills. Our contribution is invaluable. To future generations of women looking to join our sector, I would say: do not be afraid to embrace challenges and push boundaries.
What is the biggest challenge you have overcome in your career, and what advice would you give to other women in the industry?
One of the biggest challenges I have overcome in my career was balancing my private and professional life while ensuring that others believed in my potential.
To other women in the industry, I would say: always advocate for yourself and demonstrate your capabilities with confidence.
Ingrid Morin, Communications Manager at EUMEPS
What does it mean to you to work in the EU bubble as a woman?
I have to admit that in Brussels, women hold strong leadership positions—for example, the President of the European Commission is a woman. As for me, EUMEPS provides me with the responsibilities and flexibility I need to balance my professional and personal life. And most importantly, it offers trust, which is essential.
What message would you like to share with future generations of women looking to join our sector?
If you are looking for a diverse and open-minded environment, Brussels is the place to be! If you are ambitious, enjoy challenges, and feel drawn to the industry, the EPS sector is definitely for you.
What is the biggest challenge you have overcome in your career, and what advice would you give to other women wanting to join your field?
A few years ago, when I moved to Belgium, I truly doubted my abilities and my passion for my field—communications. To reassess my skills, values, and professional aspirations, I decided to undergo a skills assessment. I also chose, for about two years, not to accept a permanent contract but instead preferred temporary assignments. This period helped me refocus on what I wanted my career to look like.
In the end, I am still working in communications—but now in advocacy and policy communications, a field that was entirely new to me. So, my advice would be: sometimes, dare not to dare. Dare to ask yourself questions.
Lea Salihovic, EU Policy Manager at EUMEPS
What does it mean to you to work in the EPS industry/EU bubble as a woman?
Working in the EPS industry and the EU policy world as a woman is both exciting and rewarding. The sustainability and circular economy debates happening in Brussels are shaping the future, and being part of that gives me a real sense of purpose. The EPS sector is undergoing significant changes, and I see my role as ensuring that smart, science-based solutions are recognised in EU policies. It can be a challenging space, but I love contributing to meaningful discussions and bringing a fresh perspective to the table.
What message would you like to share with future generations of women looking to join our sector?
To any young woman considering a career in this industry, I’d say: go for it! There are so many opportunities, whether you’re interested in sustainability, policy, or innovation. Don’t be intimidated by the technical side—learning about materials, regulations, and markets will only make you stronger. Build your network, ask questions, and don’t be afraid to speak up. The industry needs more diverse voices, and the more perspectives we bring in, the better the solutions we can create.
What is the biggest challenge you have overcome in your career, and what advice would you give to other women in the industry?
One of the biggest challenges I have faced is ensuring that EPS is recognised as a sustainable and essential material amid increasing regulatory pressures. Misconceptions about plastics—and by extension, EPS—often overshadow the tangible environmental benefits this material offers, particularly in insulation and packaging.
Do not shy away from the technical aspects of the industry—understanding the science, regulations, and market dynamics will give you the confidence to influence change. Above all, build your network, engage with industry experts, and never underestimate the power of persistence.
My advice to other women in the industry is to develop resilience and stay informed. The policy landscape is constantly evolving, and being well-prepared with facts and a clear strategy will make all the difference. Surround yourself with mentors and allies who support your growth, and most importantly, believe in the value you bring to the discussion. Your voice matters, and with the right knowledge and determination, you can drive meaningful change.
These experiences reflect the invaluable contributions of women in the EPS industry and beyond. They demonstrate the importance of mentorship, resilience, and a commitment to breaking barriers.
At EUMEPS, we believe that a more diverse and inclusive industry is a stronger one. By continuing to support women in science, technology, and industry, we not only foster innovation but also pave the way for the next generation of leaders.
On this International Women’s Day, we celebrate the achievements of women in EPS while reaffirming our commitment to building a sector where talent and ambition, regardless of gender, are recognised and rewarded.
Mapping Policy Needs for Effective 2024 EPBD Implementation: Implications for the EPS Industry
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- Written by: Ingrid
- Category: News - Smart Insulation
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- Link title: Read the report on the BPIE, Link URL: https://www.bpie.eu/publication/mapping-policy-needs-for-effective-2024-epbd-implementation/#:~:text=The%20report%20highlights%20key%20policy,support%20and%20public%20buy%2Din.
The Energy Performance of Buildings Directive (EPBD) is a step in the European Union’s strategy to decarbonise its building stock. As part of the broader Fit for 55 package, this directive introduces stricter energy efficiency requirements, new renovation targets, and a framework for achieving zero-emission buildings (ZEBs). Its implementation will significantly shape the construction and insulation industries, impacting stakeholders across the value chain.
In December 2024, the Buildings Performance Institute Europe (BPIE) published a report, “Mapping Policy Needs for Effective 2024 EPBD Implementation”, which highlights key policy challenges faced by EU Member States in integrating the directive into national frameworks. This report provides crucial insights into the barriers and needs associated with implementing the EPBD’s new provisions.
Jakub Stefaniak, EU Technical Affairs Manager at EUMEPS, shares his analysis of the report’s key findings and their implications for the expanded polystyrene (EPS) industry, exploring both opportunities and challenges in light of the EPBD’s ambitious energy efficiency goals.
Key Findings from the BPIE Policy Mapping
The BPIE report outlines the main policy needs and implementation challenges associated with the EPBD 2024, focusing on critical areas such as national renovation strategies, zero-emission buildings, minimum energy performance standards, renovation passports, and energy performance certificates.
One of the primary takeaways is the importance of National Building Renovation Plans (NBRPs), which replace previous long-term renovation strategies. These plans are meant to serve as comprehensive roadmaps aligning national targets, financial mechanisms, and legislative measures. However, challenges persist in data collection, institutional capacity, and financing, making it difficult for Member States to establish effective NBRPs.
The directive also introduces Zero-Emission Buildings (ZEBs) as a mandatory standard for all new constructions, with public buildings expected to comply from 2028 and all other buildings from 2030. While this is a significant step towards decarbonisation, Member States must first define clear ZEB methodologies and financing mechanisms to facilitate widespread adoption.
For existing buildings, the Minimum Energy Performance Standards (MEPS) and national renovation trajectories are central to the directive. By 2030, the worst-performing 16% of non-residential buildings must be renovated, with a further 26% requiring upgrades by 2033. Meanwhile, Member States must establish progressive residential renovation trajectories to gradually improve the energy performance of housing stock. However, ensuring compliance remains a challenge, requiring robust enforcement mechanisms and financial incentives.
In addition to these structural changes, the directive introduces renovation passports, which provide building owners with a step-by-step renovation roadmap. This initiative aims to facilitate deep renovations, yet its success depends on well-defined national frameworks and sufficient financial support.
Despite these advancements, the BPIE report highlights key cross-cutting challenges that must be addressed to ensure successful EPBD implementation. Regulatory inconsistencies, institutional capacity constraints, and insufficient financial mechanisms remain major barriers. Additionally, a shortage of skilled workers in the construction sector threatens the timely adoption of energy-efficient building practices. Public awareness and stakeholder engagement are also critical, as the success of these measures depends on their acceptance and implementation at all levels.
Challenges and Opportunities for the EPS Industry
For the EPS industry, the EPBD 2024 presents a shifting regulatory landscape that brings both market expansion opportunities and significant adaptation challenges. The emphasis on insulation and energy efficiency reinforces the importance of EPS as a high-performance and cost-effective material. However, evolving sustainability expectations mean that the industry must also address environmental concerns and demonstrate its compatibility with circular economy principles.
One of the most immediate benefits for EPS manufacturers is the growing demand for insulation materials driven by MEPS and national renovation trajectories. As millions of buildings require energy upgrades in the coming years, EPS is well-positioned to play a key role in achieving efficiency targets. Its affordability, lightweight properties, and high thermal resistance make it an attractive choice for large-scale renovations and new zero-emission buildings.
While EPS already contributes to significant energy savings throughout a building’s lifetime, it is also 100% recyclable, and numerous initiatives within the construction sector demonstrate its effective recyclability. For example, EPSolutely in Austria showcases how EPS waste from construction and demolition can be efficiently collected, processed, and reintegrated into new insulation materials. Such projects reinforce the industry’s commitment to circular economy principles and highlight the feasibility of large-scale EPS recycling. As the EPBD 2024 encourages the use of sustainable materials, promoting these successful recycling initiatives will be crucial in ensuring that EPS continues to be recognised as a key solution for energy-efficient renovations and zero-emission buildings.
The fragmentation of regulatory approaches across the EU is another key challenge. While the EPBD sets overall objectives, each country is responsible for defining its own MEPS and renovation trajectory frameworks. As a result, the EPS industry must navigate varying national requirements, financial incentives, and compliance standards, creating potential market uncertainties. In some cases, insulation subsidies and renovation grants may favour alternative materials which could impact EPS adoption rates.
Another factor to consider is the growing competition for alternative insulation materials. Bio-based solutions and other innovative materials are gaining traction, partly due to favourable sustainability policies and public subsidies. To maintain its market position, the EPS industry must reinforce its low-carbon credentials, highlight its energy efficiency advantages, and continue improving its recycling capabilities.
Adapting to the evolving policy landscape will require a proactive approach from the EPS industry. Investing in low-carbon production methods, improving recycling infrastructure, and engaging with policymakers to secure eligibility for renovation incentives will be crucial. Manufacturers should also focus on providing technical guidance to architects, contractors, civil engineers and decision-makers to ensure EPS remains a recognised solution for meeting energy efficiency targets.
Conclusion
The EPBD 2024 represents a transformative shift for the European building sector, with far-reaching implications for the EPS industry. The directive’s emphasis on energy performance and insulation creates significant opportunities for market expansion, particularly in the context of large-scale renovations and the transition to zero-emission buildings. However, evolving sustainability expectations and regulatory complexities introduce new challenges that require strategic adaptation.
For the EPS industry to thrive in this changing environment, manufacturers must demonstrate their commitment to circular economy principles, enhance their sustainability credentials, and actively engage in policy discussions to secure favourable market conditions. Strengthening recycling capabilities, improving product transparency, and aligning with regulatory trends will be key to ensuring long-term success.
By proactively addressing these challenges, the EPS sector can position itself as an indispensable player in Europe’s energy transition, supporting the decarbonisation of the built environment while ensuring compliance with the EPBD 2024’s ambitious goals.